Nike released a campaign on Instagram with a plus size model

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plus size model

In the United States, Nike revolutionised its image by publishing on his Instagram account @Nikewomen snapshots of products carried by a plus size model. The advertising campaign is a huge success for several days and spread on the net, delivering a positive message for women with generous curves: the sport is for everyone.

Of plus size models from standard models

Hold tight ✋ ⠀ Fact (3 of 4): Sports bras are designed to take on more impact than regular bras – this is why the band of your sports bras should fit slightly tighter than your everyday bra. Learn more through the link in our profile. ⠀ #nike #nikeprobra #sportsbra

A photo posted by NikeWomen (@nikewomen) on


Paloma Elsesser , the plus size model from New York, is participating in this new campaign signed Nike . She has already posed for Asos , worked with Lonelybasic or signed with Muse , a reputable agency in New York.

It’s a real success story for this influenceuse. Spotted by the influential make-up artist Pat McGrath on Instagram, she is now a model for all round women US. She fights for years to change the image of the round woman, who according to the company, may not be pretty or sporty.

See also: Plus size summer looks from Elegant Black Women bloggers

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