In the United States, Nike revolutionised its image by publishing on his Instagram account @Nikewomen snapshots of products carried by a plus size model. The advertising campaign is a huge success for several days and spread on the net, delivering a positive message for women with generous curves: the sport is for everyone.
Of plus size models from standard models
Paloma Elsesser , the plus size model from New York, is participating in this new campaign signed Nike . She has already posed for Asos , worked with Lonelybasic or signed with Muse , a reputable agency in New York.
It’s a real success story for this influenceuse. Spotted by the influential make-up artist Pat McGrath on Instagram, she is now a model for all round women US. She fights for years to change the image of the round woman, who according to the company, may not be pretty or sporty.